KVS - Solo60 Case Study

{KIRILO
SZTARCSAK}

{SOLO60}

Solo60 is a startup dedicated to transforming unused spaces in London into accessible gyms. Operating on a credits and subscription model, the platform enables gym-goers and trainers to rent gym spaces for private use or group sessions through the app. I joined the project to redesign Solo60’s web and app interfaces, focusing on improving the user experience and addressing challenges in booking functionality. The redesigned UI aimed to attract new users, a challenge the previous design had struggled to meet.

{Key Highlights}

Conducted extensive market research and competitor analysis to inform design decisions, compiling mood boards and collecting visual inspiration.

Collaborated closely with the business owner to finalise a new site map and wireframes, laying the foundation for an intuitive website structure.
Redesigned the web experience with added pages for SEO, ensuring new users had access to clear, comprehensive information to facilitate app downloads.
Created a visually refreshed app interface that improved usability, including optimised layouts and colour schemes for readability.
Developed a streamlined booking flow through user interviews and feedback, addressing a major pain point in the previous app.

Conducted extensive market research and competitor analysis to inform design decisions, compiling mood boards and collecting visual inspiration.

Collaborated closely with the business owner to finalise a new site map and wireframes, laying the foundation for an intuitive website structure.
Redesigned the web experience with added pages for SEO, ensuring new users had access to clear, comprehensive information to facilitate app downloads.
Created a visually refreshed app interface that improved usability, including optimised layouts and colour schemes for readability.
Developed a streamlined booking flow through user interviews and feedback, addressing a major pain point in the previous app.

{Deep Dive: Website and native app design}

Design an intuitive and engaging web and app interface that enables users to easily book gym spaces, understand availability, and add or manage sessions with ease. The redesign needed to attract and retain new users, addressing the poor UX that had limited user growth.

Collaborating with another designer and the business owner, we restructured the site map, refined wireframes, and aligned on a visual style despite evolving content. We added SEO-focused pages and worked closely with developers to implement animations and fine-tune the design for web performance.

For the app, we improved usability by simplifying the booking flow and updating the UX for clarity. Testing multiple versions with users and investors helped us identify the most effective solution, significantly enhancing the overall experience.

Worked closely with developer to implement the design for both web and app, ensuring the final product matched the vision and met technical requirements.

{Learnings & Takeaways}

Iterating on the booking flow through user interviews helped us design a more intuitive experience that addressed key pain points. Close collaboration with stakeholders ensured the design met both user and business needs, including SEO-driven content to boost acquisition. A unified design system across web and app platforms enabled scalability and consistency. Early research and prototyping proved essential for validating decisions and improving usability.

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