Givell is a web application designed for content creators, enabling them to receive donations through task completion. This marks my first startup venture, where my co-founder Klym and I aimed to enhance the lives of content creators by helping them generate additional revenue and fostering direct engagement with their audiences. In this project, both Klym and I contributed to the design process.
In the first iteration, we launched an interactive, visually striking website designed to impress content creators and earned an Honourable Mention at Awwwards. Despite increased traffic, the audience wasn’t relevant, and users found the site overwhelming and unclear about the product’s purpose. Insights from user feedback, heatmaps, and session recordings led us to reassess the design and messaging strategy.
We redesigned the site with a more familiar layout and refined copy, making the product easier to understand. This led to a 5% increase in conversion and a surge in beta access requests.
Hired and worked closely with developers, conducting design QA at each platform section to create a pixel perfect production website without bugs.